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WTR celebrates summer of sport with new Sports Brand Playbook

WTR’s brand-new Special Report is an essential guide to championing winning brands on and off the playing field.

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

From the archive: protecting the Olympic brand

Latest content

Argentina court grants high proportion of damages to Converse licencee

The National Chamber of Appeals has awarded a licensee, which was authorised to enforce Converse marks in its own name, damages worth 30% of the sales generated from the infringing goods.

09 July 2024

Virgin Aviation v Alaska Airlines: branding dispute takes flight

The Court of Appeal has confirmed that Alaska Airlines must pay Virgin at least a ‘minimum royalty’ under a trademark licence, regardless of whether Alaska Airlines makes use of Virgin’s marks.

02 July 2024

Brand Strategy Summit returns to New York: view the programme now

WTR Brand Strategy Summit USA returns to New York this October with a fantastic programme to help take your brand to the next level.

15 June 2024

Second Circuit denies Modelo summary judgment over ambiguous terms in licensing agreement

The scope of the definition of ‘beer’ in a trademark licensing agreement has been called into question after the licensee began selling hard seltzers under the plaintiff’s brand. The court’s summary judgment denial highlights the need for specificity when it comes to defining products in such agreements.

25 April 2024

Influencer risks: government reports reveal effects endorsements have on brand reputation and counterfeit purchasing

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

Negotiating influencer agreements: how to maximise return on licensing partnerships

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

KISS sells IP to investment firm; ChatGPT brand concerns; CHILI CRUNCH mark challenges – news digest

In our latest round-up, we look at HALDIRAM’S winning well-known status in India, growing awareness of the ‘Made in Britain’ collective trademark, and much more.

05 April 2024

Smart enforcement, robust licensing and social media crackdowns: highlights from Brand Strategy Summit Europe 2024

Brand owners and law firm leaders offer their top tips for cost-effective enforcement, long-lasting licensing agreements and combatting social media fraud, at this year’s WTR Live: Brand Strategy Summit Europe.

15 March 2024

Amazon defeat closes “backdoor” to unlicensed cross-border sales on e-commerce

A UK Supreme Court ruling against Amazon should help brand owners and licensees better enforce their rights across international platforms, local experts say.

07 March 2024

Lando Norris takes pole position in F1 trademark race, as drivers expand brand portfolios

Lando Norris and Lewis Hamilton own the most trademarks of all Formula 1 drivers taking part in the current 2024 season, analysis by WTR finds.

04 March 2024

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