Topic: Brand valuation

Latest content

Brand Strategy Summit returns to New York: view the programme now

WTR Brand Strategy Summit USA returns to New York this October with a fantastic programme to help take your brand to the next level.  

15 June 2024

Manchester United regains global trademark crown, as Mbappé, Bellingham and Haaland expand brand portfolios

Manchester United owns the biggest trademark portfolio in world football, followed by league rival Tottenham Hotspur and Spanish giant FC Barcelona, new research from WTR reveals.

21 May 2024

Barbie brand value rises; Louis Vuitton launches NFT; Scotch Whisky Association celebrates raid – news digest

In our latest round-up, we look at World IP Day highlights, the ex-Netflix IP head launching a consultancy, and much more.

26 April 2024

Greggs brand value rises; Pink opposition against Pharrell Williams; Manchester City launches NFT – news digest

In our latest round-up, we look at New Era Cap launching a counterfeit reporting form, the MK Party prevailing in a South Africa dispute, and much more.

23 April 2024

Two out of three companies’ brand value may be inaccurately reflected in share pricing, study warns

A new study from Interbrand shows that ineffective communication of brand strategy may have resulted in the undervaluation of over 330 major companies on the US stock market in the past five years.

22 March 2024

IP financing and trademarks: three takeaways from new WIPO-UKIPO report

WIPO director general Daren Tang urges IP offices to “play a central role as catalysts for IP finance”.

19 March 2024

Microsoft could boost brand value by billions through improved ESG marketing, Brand Finance estimates

Brand Finance has released its 2024 Sustainability Perceptions Index, which estimates how much of a brand’s total brand value can be attributed to positive ESG perceptions.

05 March 2024

China rises in soft power rankings; Gulf states cultivate influence

Brand Finance has released its 2024 Global Soft Power Index, which tracks the global perception of nation brands.

01 March 2024

New INTA report on IP communication offers practical guide and starting point for change, says past president

Zeeger Vink discusses the value of INTA’s presidential task force report on IP reporting for brands.

02 February 2024

Boeing’s blowout offers lessons for brand owners facing crisis

Brand and reputation management experts highlight what brands can learn from a series of recent crises for aircraft maker Boeing.

25 January 2024

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