Data Analysis

Microsoft could boost brand value by billions through improved ESG marketing, Brand Finance estimates

Brand Finance has released its 2024 Sustainability Perceptions Index, which estimates how much of a brand’s total brand value can be attributed to positive ESG perceptions.

05 March 2024

National copyright and trademark systems improve, as Europe dominates US IP index

Copyright and trademark protections are improving in a number of countries, the US Chamber of Commerce Global Innovation Policy Center’s 2024 International IP Index reveals.

04 March 2024

How US district courts treat DMCA claims

After 26 years of cutting its teeth, the US district court system takes a nuanced approach to cases involving Digital Millennium Copyright Act claims.

01 March 2024

Register Tracker Latin America: September-December 2023

Featured in Trademark register tracker

WTR analyses trademark filing trends at major Latin American registers.

28 February 2024

Netflix and Meta stock soar, while tech brands ride AI to success: WTR Brand Elite analysis

The WTR Brand Elite indices closed out January at its highest level since we started tracking the data in January 2018. A number of companies also hit six-year highs, including some big hitters in the technology space.

26 February 2024

What Texas’s economic boom means for trademark litigation

The four Texan district courts may see surging trademark case numbers as the state attracts more business.

23 February 2024

Register Tracker Asia-Pacific: September-December 2023

Featured in Trademark register tracker

WTR analyses trademark filing trends at major Asia-Pacific registers. 

22 February 2024

UKIPO reports find men far more likely to buy counterfeits from influencers

Male consumers are significantly more likely to willingly purchase counterfeits, with social media endorsement driving a significant proportion of illicit sales, a new report has found.

22 February 2024

Register Tracker Europe and North America: September-December 2023

Featured in Trademark register tracker

WTR analyses trademark filing trends at major North American and European registers. 

20 February 2024

50 years of Hello Kitty IP, from coin purses to metaverse cafés

On the 50th anniversary of Hello Kitty, WTR looks back at five decades of brand licensing agreements and trademark filing data for parent company Sanrio.

13 February 2024

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